Determining how to make a business successful is a multi-faceted process that takes a lot of dedication, research, and knowledge. And even if we already have a prospering company at hand, it is not always easy to establish the reasons and factors that make it that way.
There are various details and contexts that require an in-depth analysis and understanding, which oftentimes exceeds the limits of the human mind.
Fortunately, technology has been a strong ally in our road to understanding how to grow and make businesses and services more profitable and enjoyable for users. Gone are the days when we needed to calculate and sort out every aspect of a website or app to determine if the user experience was a positive one.
As UI UX designers, we should be familiar with this very helpful and peculiar UI design element which helps us establish just that - metrics. So, let’s take a deeper dive and see how metrics and UI UX design are tied together.
Metrics are measurements that represent the level of engagement the product or service receives. It’s the emotional response the product receives from the users and the engagement rate. Metrics are encountered when representing key data and numbers to the user.
Types of Metrics
As UI UX designers, it is essential that we get accustomed to the different types of metrics that can be used for websites and apps. Generally speaking, there are four main pillars of UI UX metrics.
- Quantitative Metrics. These types of metrics provide helpful data such as how much time a user spends on our website or app. They provide key insight into user behavior and the amount of time they interact with the user interface.
- Behavioral Metrics. It is important to study our users’ habits, which can be performed with the aid of behavioral metrics. These provide us with answers to questions such as what users exactly click on and how far down the web page they navigate.
- Qualitative Metrics. As opposed to quantitative metrics, this type does not involve the study of numbers. Instead, we can implement qualitative metrics into a UI UX design through the means of testimonials and reviews, which provide a more nuanced idea about the user experience.
- Attitudinal Metrics. This type of metric calculates users’ actions and engagement with our websites and apps. Statistics methodology such as interviews and surveys can help us measure this metric.
1. Organization
Metrics can be encountered when describing a set of numbers, measurements, or any useful information regarding the state of the system of focus. This is especially true when tracking our KPIs. A UI UX design that is not well-organized will most likely fail to deliver.
2. Engagement
One of the easiest ways to determine how much engagement a page has is through the use of metrics. For example, influencers who activate on social media platforms like Instagram or TikTok are practically best friends with metrics. These apps provide great insight of how photos, videos, or reels perform with the community.
3. Objectivity
A great advantage of integrating metrics in the UI UX design of an app or website is that they can help us determine which objectives have a higher priority. There are many times when user requirements are vague, so what metrics do is help us decide which aspects of the user interface or overall process are more relevant. It also tells us what we need to improve on more.
4. Enhancing UX
One of the most common uses of metrics is that they help us enhance the user experience. User satisfaction is the key to a successful digital business, so metrics should be implemented, such as through star ratings and surveys.
5. Conversion Rate
Good conversion rates are instrumental to a good online business. Metrics can help us determine which posts and articles drive in more conversion rates - and oftentimes, high conversion rates are indicators of a good user interface!
6. Error Rate
While keeping track of what our pages are doing right is extremely important, it is just as crucial to be aware of what needs improvement. This type of metric helps us understand what type of errors users encounter when using our web page.
7. Loading Time
A famous saying tells us that time is money - and it could not be closer to the truth! One way in which we can implement metrics is to calculate the average loading time for users so that we can improve it.
8. Predicting Trends
Metrics can also be used to map any changes and observe any trends that can form over time. By analyzing the current situations, we can notice the direction user preferences take, so that we are prepared to implement positive changes that match future trends.
9. Accessibility
Last but not least, metrics can show just how inclusive the user interface and content of a website or app is. Whether we are talking about the ethics of web design, or just the sales-driven need to reach wider audiences, we can use metrics to determine if our digital products are accessible.
We at uinkits understand the importance of great user experiences and creating amazing UI designs. That’s why we’ve developed a Figma UI Kit with design components that include these essential UI elements that enable you to design intuitive and user-friendly interfaces effortlessly.
“You press the button, we do the rest.” – Kodak.
Inspired by this iconic tagline from Kodak, we believe in simplifying the design process for you. Our Figma UI Kit, uinkits, is a complete design system with UI components that allows you, as a UI UX designer, to create your products as quickly as pressing a button.
Our design system includes UI components, icons, variables, cards, buttons and everything you need for your design process. All you have to do is take your UI design component needed, and you’re ready to use it in your designs!
