Typography Styles - UI Design

Typography is a segment of UI that is essential in any design, no matter what type the website or app is. There is a lot more that goes into typography than just choosing the appropriate words and fonts. Aspects such as color contrast, font scales, white spaces, sizes, as well as other visual elements all need to be taken into consideration when choosing the typography for a UI design.

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• Typefaces: A typeface is a family of fonts. Some of the most commonly used typefaces are Arial and Times New Roman. 

• Fonts: A font is a variation in size and weight of a typeface and it is mostly seen in bold, italic or a combination between these two.

• Font Weight, Size, and Height: All these elements have a direct contribution to the way users perceive and interact with the design. Besides ensuring readability, the weight, size, and height of fonts ignite different feelings in users.

• Letter and Line Spacing: An important element of typography is the letter and line spacing, which both heavily influence the way users perceive and interact with the design.

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• Amount. Too many fonts and typefaces integrated into the same design can overcomplicate it and make it look visually unappealing. It is important to use the correct amount of typography elements.
• Contrast. Typefaces must complement and support each other, as well as maintain a visible and distinguishable contrast between elements.
• Readability. No matter what styles are integrated into typography and what artistic direction it takes, it has to ensure readability. Unless the text on a page is accessible to users, then any other value of typography becomes redundant.
• Scalability. Typography needs to be scalable because we never know from what device a user might access a website or app. 

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• Visual Balance. One of the main roles of typography is to ensure that the content of a website or an app is clear and cohesive. Typography is used to deliver an accessible and visually balanced message.
• Enhancing UI. Typography is also implemented and designed to support the user interface. Not only would the interface be less accessible in the absence of typography, but it would also make the digital design bland and overly simplistic.
• Brand Identity. One of the advantages of typography is that it can boost the brand identity of a website or app. By choosing the suitable fonts, typefaces, and typography elements, the brand message can be reflected and taken to the next level.
• Capturing the Attention. The right typography can really grab the attention of users and increase website traffic. Beautiful and impactful typography has been shown to raise the success rates of designs.
• Influencing Decision Making. Users relate and react to designs based on what type of typography is used, so selecting the right fonts and sizes can alter the way users interact with websites and applications.

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Our uinkits system is a Figma Design System and UI Kits that include UI components that allow you, as a UI UX designer, to create your design products as quickly as pressing a button. You can find typography styles and formats and everything you need to create the perfect product design in Figma – all in just a few clicks. All you have to do is take the UI design component you need, and you’re ready to use it in your designs!

So, get your uinkits package and start designing now!