The pricing section is a collection of UI elements that indicate how much a product, service, or subscription costs. It includes the plan name with the list of features, the price, the labels “recommended” or “popular” (optional), and call-to-action buttons.
Pricing cards structure the pricing and the necessary information in the form of a list. The features are indicated through relevant icons, for example, bullet points or the “checked” icons.
Pricing cards are effective when there is a clear distinction between the available packages. This type of pricing design is recommended to be used only in cases where the number of features presented is small and the cards do not fit the screen.
Pricing tables are good if you need to have a stricter structure. They include columns at the top with the pricing options and rows for listing features. This is good for comparing clearly the plans between each other as it shows which plans include a specific feature.
Pricing tables can display a long list of features. These types of pricing designs are used for technical products or subscriptions with a lot of characteristics.
Pricing sliders are useful when there are a lot of options available. This way, users can customize their package options according to their needs or preferences.
Pricing sliders are used in subscriptions where there are no predefined packages or when the package is influenced by the number of users, capacity, or audience reach. These types of pricing designs are found in user interfaces for server storage sales, social media promotion services, loans, or rental services.
Display the pricing information at the front of the pricing cards or tables. When determining the price, use the psychological pricing technique – the pricing ending in “9”.
Make sure that it is one of the first elements users see when evaluating their options. Use larger fonts, bold text, or distinct colors or highlights to make the price stand out.
For subscription-based models, show the annual plan option first. But leave the option for the monthly billing cycle visible as well.
When deciding the pricing, consider offering discounts. The most common discounts are for annual plans – 10% or 20% off of the normal monthly-based plan.
Use labels like “Save X%” or “Limited Time Offer”. Or the original price could be struck through and the discounted price next to it.
Present a clear comparison between the features of the different pricing plans. Use icons to illustrate what each plan includes and what does not include (optional). Make sure to highlight the features that differentiate the higher-priced plans from the lower ones.
Highlighting the most wanted option plan in your pricing UI element can influence other users to make the same decision. Add a badge with “Recommended” or “Most Popular Plan”, or use a different color scheme.
Pro Tip: Choose the pricing plan that you want users to buy the most.
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