Best Website Design Principles in 2025

The website design principles are constantly changing due to various popular trends, and what worked months ago, can be now out of date. In 2025, web designers should expect to see new trends, features, or tools from time to time while fundamental elements such as the mobile-first approach and responsive design techniques remain the first and most important web design principles in any project. 

While the recent trends tend to have more focus on user experience, it’s important to pay attention also to the basics because a good website design must follow the essential principles in order to be improved for user behavior, and new technologies. Let’s dive into these web design principles to see what it’s important to follow in 2025 as a website designer. 

Accessibility is a must-have on every website design project because it’s important to have a website that can be understood by everyone. Keep in mind that the accessibility approach does not represent only adding alt text to the images on the website, but it also is focused on providing good color contrast, readable fonts, and smooth keyboard navigation. 

It’s important to start the website design process with a focus on accessibility because all the search engines reward inclusive websites which will later help with SEO marketing. 

Currently, more and more websites and apps are integrating the dark mode version in their designs. This is one of the design principles that needs to be integrated by all websites in order to provide a smooth user experience. The dark mode integration not only saves battery life for all mobile devices but also can reduce the eye stress for users which makes it perfect for low-light backgrounds. It’s important to make sure that the dark mode compatibility has matching colors for typography and other elements to make the website available in both light and dark themes.

Try to use web design templates that integrate both light and dark versions such as Figma web design templates in order to optimize the website. 

The design of a website is the most important of all design principles, but every designer should know that content plays a crucial role. The current trends are focused on providing valuable content for users that is at the same time structured and easy to understand.  

Try to avoid the old flashy designs that were specially created to only draw attention, and instead try to integrate more clean layouts with easy-to-read typography. So, in this design principle, the website design must be created around the text, images, and videos in order to make sure that these will be in the spotlight.

Indeed, minimalist designs have always been popular in principles of design, but currently, the minimalist design approach is more focused on offering a simple and easy-to-use website design. Most designers are choosing just the necessary elements that are relevant to their project, instead of choosing multiple elements that don’t have a specific role in the design. 

So, this web design principle prioritizes the important details and info to avoid overwhelming the users and focuses on offering clean lines, a lot of white space, and intuitive navigation. Designers can find inspiration in Figma Web Design templates and also in other web design templates online.

While the mobile-first approach has been popular for many years now, in 2025 this web design principle must be balanced with a focus on desktop design. Mobile traffic indeed outshines online desktop traffic, but that doesn’t mean that desktops should be neglected. 

Designers must focus on creating a web design that can be a project that can be used on both layouts, with simple, clean elements and readable fonts. 

Web Designers should also consider using wireframe examples and ideas in order to understand how each layout version should look on each device while keeping all the features and functionalities. 

This web design principle indeed is focused on adding life to any website or project, but sometimes designers use animations too much and the final web design ends up being overwhelming and hard to understand. Currently, all website design tips are more oriented to place the aminations strategically in order to have micro-interactions with users, provide feedback when needed, or guide the users in the website pages. 

Every designer should read those web design tips that focus more on the necessity of animations and how they can be integrated in order to have a responsive website while maintaining a simple and minimalist project. 

It’s important to make sure that every web design has a hierarchical structure of the content and elements to highlight all the important elements. This structure must be created especially to be well-organized and user-friendly. 

Start with choosing what elements should have a higher level of importance, and try to place them to avoid any misunderstandings. A good web design tip is to use efficient white space and a user-centric approach to guide users toward the most important elements of the website. 

Keep in mind that these web design principles can have a positive impact on your projects and transform how users interact and engage with your website. In 2025, the focus remains on providing a user-centered and inclusive design for different audiences. By adopting these principles. You can create not only visually appealing but also highly accessible websites that stand out in a competitive market.

By consistently using and refining these principles, designers will be able to create a website that is at the same time visually appealing and impactful, leaving a good impression on users. Check out all the upcoming UI/UX design trends we're set to see in 2025.

We at uinkits understand the importance of great user experiences and creating amazing UI designs. That’s why we’ve developed a Figma UI Kit with design components that include these essential UI elements that enable you to design intuitive and user-friendly interfaces effortlessly.

“You press the button, we do the rest.” – Kodak.

Inspired by this iconic tagline from Kodak, we believe in simplifying the design process for you. Our Figma UI Kit, uinkits, is a complete design system with UI components that allows you, as a UI UX designer, to create your products as quickly as pressing a button.

Our design system includes UI components, icons, variables, cards, buttons and everything you need for your design process. All you have to do is take your UI design component needed, and you’re ready to use it in your designs!