Why UI/UX Design Is The Way to Boost Sales

We live in an era where we always seek solutions to make our lives easier. We are surrounded by new technology and every solution that comes our way seems to help our task get done more easily and faster than ever before. Think about it – every piece of technology we have in our homes or in the space we live in is there to help us in some way. We have our phones that can help us stay in touch with everybody. We have smart outlets and switches that can help us be more sustainable and save up money and energy. Yet, all those technology devices seem to have a common ground – accessibility and intuitiveness.

All those digital products, platforms, and new technology products need to be mindful of their UI UX design in order to have the accessibility and intuitive interfaces we want. Even more so, with the help of an intuitive UI UX design, we can boost sales and get more traction. 

To get more in-depth, by the 80s, an entire culture had been created around business cards, and basically, no one would leave their house without one. Even in the movie American Psycho, we see an exaggerated depiction of the yuppies’ obsession with business cards and who had the most impressive one among their peers in high positions of power. Although satirical, the business card was truly a priority of the time because it represented somebody’s branding and how they could sell their vision. 

Well, if we think about it,  company’s online presence is today’s equivalent of the business card!

It is more likely than ever that a potential client will come across your business on their laptop or phones, than through word of mouth or other real-life instances. And, from personal experience, I can say that among the aspects of e-commerce that I have noticed to be particularly essential was the app or website UI/UX design.  So, let’s dive into the reasons why you should consider investing in a great team of UI/UX designers.

• Easy access – As we already established, new technology is everywhere. So, why not use it to our advantage and obtain the traction we long for our startup and business? A good UI UX design will create a user experience in any situation you can imagine. Think about it – you have a clothing brand and you want to create your digital platform for easier access for your users. Well, in the case where your website doesn’t load, you don’t find the checkout button, or even if it has a lot of errors and an overall bad experience your business or startup might risk losing customers and money. But on the other hand, easy access and a flawless website can help drive sales. 
• Brand identity – A good UI UX design will be your business card. It is the first impression potential users form about you and can easily influence the way your business or startup is perceived. And every element you implement in the design plays a big part in this. The color you choose, the style, the typeface, and even the corner radius can make or break your brand identity. So, pay attention to all the elements that elevate your UX UX design and make your brand stand out. Share the right emotions and help the potential users have an immersive experience, helping you drive sales and be trustworthy. Think about it: no one would trust a brand that has a sketchy website or digital platform. Yet, if your UI UX design is professional and represents your brand identity you can drive sales and help your business or startup grow.
• Unforgettable – The UI design can help your brand stand out - so drive your sales up. A good UI UX design of your digital platform can encourage your users to interact with it and also live in their minds rent-free. Think about Netflix and how it recreates the real-life cinema movie theatre effect with the deep red shades that are used. Or think about how the green owl from Duolingo will make the app stand out. Authenticity helps you be different and remembered by the users, driving sales and getting better overall feedback.

We at uinkits understand the importance of great user experiences and creating amazing UI designs. That’s why we’ve developed a Figma UI Kit with design components that include these essential UI elements that enable you to design intuitive and user-friendly interfaces effortlessly.  

“You press the button, we do the rest,” – Kodak.

Inspired by this iconic tagline from Kodak, we believe in simplifying the design process for you. Our Figma UI Kit, uinkits, is a complete design system with UI components that allows you, as a UI UX designer, to create your products as quickly as pressing a button.

Our design system includes components, icons, variables, cards, buttons, and everything you need for your design process. All you have to do is take your UI design component needed, and you’re ready to use it in your designs!