Typography is often misunderstood as just a nice font for the UI design in websites and apps. But is so much more than that, because it has the power to animate and make the design stand out in order to attract users.
Typography is the overall technique of arranging the best fonts to make a website or app more readable and appealing. For Ui/UX design, fonts and typography represent so much more because they are crucial for the visual hierarchy and can guide users through content to enhance the platform's usability.
Most of the time, choosing the best font will not only increase the usability of the platform but also change how users perceive the whole design. The right typeface for a message can communicate different feelings and insights.
Let’s take the example of serif fonts, which are probably the most popular in designs because they have small lines at the end of characters and are often perceived as traditional and trustworthy. On the other hand, the sans-serif font is mostly popular for its clean lines without other improvements and is often considered by users a modern statement. It’s important to use the best fonts for your business to ensure that your message is delivered in the best way possible.
Most designers already know the significance of every font choice when creating a website design. But it’s crucial to understand how this information can be applied in order to benefit from the power of choosing the best font for your app or web design.
The font can capture the attention of users
An attractive typeface will always improve the website's attractiveness and will successfully draw more users to interact with it. Some bad typefaces can indeed have a negative impact on the website readability, even though it has good and informative content that is valuable for users.
The typeface can influence the user’s behaviour
While poor typefaces can make people abandon the interaction, the right language, along with good visuals and the best fonts, can make users spend more time navigating and interacting with the content. This will eventually increase conversion rates, profits, and leads for businesses.
A typeface can support brand recognition in the market industry
Typefaces are also applied to logos and visual elements that have become statements for various brands. So, different brands can become popular and easily recognizable just by their logo or the font used, and that can help the brand build trust among potential users and customers.
Typefaces can help to ensure the visual hierarchy
Usually, the typography in a UI UX design is specially created to ensure a structure and a clear hierarchy in the website content, and also help to shift the users’ attention towards the most important information. Especially in the recent environment where the attention span is decreasing rapidly, typography still represents a crucial element that helps designers redirect the attention of users to the valuable content of the website.
It is already known that typography plays a crucial role in making sure that the website is both intuitive and visually attractive for users. As a UI UX designer, it’s important to know all these key principles to create the most seamless website for a better user experience.
Legibility VS. Readability
Legibility is more focused on how easily users can recognize the letters of different characters. This depends mostly on the chosen font. Here, for example, designers tend to choose sans-serif or Roboto to ensure that all the content can be easily recognized.
Readability refers to how well users in content can understand the text, and the spacing, font size, and line height usually control it.
Font Selection
When choosing the best font for the overall website, it is crucial to choose the right one according to the tone and functionalities of the user interface.
While Serif Fonts transmit elegance and a more traditional style, which is ideal for editorials and formal applications, Sans-Serif Fonts are more modern and tend to have a clean style, which is perfect for creating digital platforms.
Hierarchy
The Hierarchy is focused on ensuring that users know where to look first when interacting for the first time with the brand’s website. It’s important to use a good font size and weight and keep the right spacing to ensure the visual flow.
Keep in mind that headings should always be bold to stand out from the rest. Subheadings and body text should be in a smaller font size to create distinction.
Contrast
It is important to choose contrasting colors to ensure that the text is easily recognizable compared to the background. This will help with the website's readability and accessibility.
So, a high contrast, such as black text and white background, is usually an ideal combination for websites that feature complex content. Also, every designer should avoid low contrast combinations, such as light grey text with a white background, because they can often be frustrating to read.
Alignment
The right alignment of the elements can create balance and harmony in the user interface design. It’s important to choose just one type of alignment, such as left, center, or justified, for the entire website content to ensure that it is visually appealing for users.
Most of the time, designers align the text with Left alignment because it represents the perfect choice for body text.
So, typography is more than choosing the best fonts when creating a website. It represents a crucial step in the development process because it can shape the user's perception and change how they interact with the website. Typography can ensure clarity and readability and communicate various emotions.
Even more so, besides its functionality, typography represents a powerful tool for creating a strong brand identity. It’s important to choose the right font to create a trustworthy brand that can easily attract customers.
Remember that finding the right balance between creativity and usability can help boost the designs, making them both functional and visually appealing.
We at uinkits understand the importance of great user experiences and creating amazing UI designs. That’s why we’ve developed a Figma UI Kit with design components that include these essential UI elements that enable you to design intuitive and user-friendly interfaces effortlessly.
“You press the button, we do the rest.” – Kodak.
Inspired by this iconic tagline from Kodak, we believe in simplifying the design process for you. Our Figma UI Kit, uinkits, is a complete design system with UI components that allows you, as a UI UX designer, to create your products as quickly as pressing a button.
Our design system includes UI components, icons, variables, cards, buttons and everything you need for your design process. All you have to do is take your UI design component needed, and you’re ready to use it in your designs!
